About Me

This blog talks about brand, branding, social issues, what’s going on in the world, way of thinking, etc.

I always treat myself as a student, and I always keep on learning through my ups and downs. Never give up and keep moving! With this blog, I want to share everything that I know that might benefit you.

I am Indonesian (Javanese) and at present time, I am a Managing Director/ Brand Specialist & Founder of my own Brand & Design firm Whitespace – Brand & Design Matter

Here’s a little information about me:

I graduated in 1993 from Northop-Rice Aviation Institute Technology, California major in Aircraft Design. With my scholastic discipline and experience from the university I worked as an engineer liasion at IPTN.

Just before I established Whitespace. I had experience in Oil & Gas industry as a Schlumberger Wire Line Engineer, as an expatriate in Brunei.

Since 2003, I have dedicated my strength in research and analysis to work on various branding projects since then I have donated knowledge and thoughts into Whitespace brand and design frameworks.

My favorite quotes:

“Life isn’t about finding yourself, Life is about creating yourself” – Anonymous

“You become what you think about most of the time.” – Earl Nightingale

“What the mind of man can conceive and believe, it can achieve.” – Napoleon Hill

“Progress is to understand the meaning of something without regard to the trivial, while the setback is to collect a trivial without understanding its meaning.” – Anonymous


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